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Wheelies is the UK's largest provider of bicycle replacement for insurance companies, offering great offers on the biggest range of bikes and cycling accessories. Wheelies is a trading name of Performance Cycling Ltd (“Performance Cycling”).
As an essential part of our business, we collect and manage customer data. In doing so, we observe UK data protection legislation, and are committed to protecting and respecting customers’ privacy and rights. To this end, please note that:
for the purposes of our insurance replacement services, we act as “Data Processor”, with each individual customer’s insurance provider serving as “Data Controller”.
In these circumstances therefore, customers should direct any query about the use of their data to their own insurance provider unless the query relates specifically to any of the processes described in section 3 of this Privacy Statement below, in which case, you can contact our Data Protection Officer by email at dataprotectionofficer@wheelies.co.uk or by post at Data Protection Officer, Wheelies, Icknield Street Drive, Washford West, Redditch B98 0DE;
for the purposes for bikes and cycling accessories which are sold directly via this website (excluding insurance replacement bikes), we act as “Data Controller”.
Any queries relating to the use of customer data in these circumstances, should be sent to our Data Protection Officer by email at dataprotectionofficer@wheelies.co.uk or by post at Data Protection Officer, Wheelies, Icknield Street Drive, Washford West, Redditch B98 0DE.
Notwithstanding, in order that you are reliably informed about how we operate, we have developed this Privacy Statement. Together with any additional Privacy Notices which you may see as you navigate around this website, this Privacy Statement describes the ways in which we collect, manage, process, store and share information about you as a result of you visiting this site. This Privacy Statement also provides you with information about how you can have control over our use of your data.
Performance Cycling is a subsidiary of the Halfords Group - a full list of Halfords’ companies is available at www.halfordscompany.com.
In general terms, we seek to collect information about you so that we can:
The information that we need for these purposes is known as your “personal data”. This includes your name, home address and contact details. We collect this in a number of different ways. For example, you may provide this data to us when filling in forms on this website, or when corresponding with us by telephone, e-mail or letter. Specifically for insurance replacement services, this information will be provided to us directly by the relevant insurance provider.
If you are placing an order with us, or choosing to upgrade your bike using our insurance replacement scheme, we may also take your credit card details: however, we do not save this data on any of our systems.
Please be advised that by using this website, we will not be collecting any special categories of data about you (i.e. data about your ethnicity, religion, health etc).
Please also be advised that when you visit this website, cookies will be used to collect information about you such as your Internet Protocol (IP) address which connects your computer or mobile device to the internet, and information about your visit such as the pages you viewed or searched for, page response times, download errors etc. We do this so that we can measure our website’s performance and make improvements in the future. Cookies are also used to enhance this website’s functionality and personalisation, which includes sharing data with third party organisations. You can control this by adjusting your cookies settings as described in section 4 of our Cookies Policy here.
We use the data collected from you for the specific purposes listed in the table below. Please note that this table also explains:
Data that is collected by cookies is not included in the table below, but is explained in section 3 of our Cookies Policy here.
| Purpose for processing data | Lawful basis for processing data | Third party organisations with whom data is shared | Data retention period |
|---|---|---|---|
| To guide you through the insurance validation and bike replacement process, helping you to choose the right bike and cycling equipment to settle your insurance claim | To facilitate the fulfilment of contractual obligations between the customer and their insurance provider | Customer details will be held within the UKFast system, and shared with Planning-Inc who supports our customer database
In order to complete a bike replacement, it may also be necessary to share relevant information with third parties, such as suppliers and manufacturers as well as delivery companies. We use many different providers, and therefore it is not possible to list them all here There will also be exchange of data with customers’ insurance providers as relevant to each case |
6 years from the end of a customer’s final transaction or the end of the corresponding warranty period |
| To fulfil purchases and orders which you may make via this website: this includes the processing of your order, the registering of warranties associated to any purchase you may make, the organisation of delivery services etc | To meet the requirements of contract law | Customer details will be captured by UKFast who administers this website on our behalf and holds customer data. It will also be held by Planning-Inc who supports our customer database
In order to fulfil a purchase or order, it may also be necessary to share relevant information with third parties, such as suppliers and manufacturers as well as delivery companies. We use many different providers, and therefore it is not possible to list them all here |
6 years from the end of a customer’s final transaction or the end of the corresponding warranty period |
| To process customer requests for finance (please note that this includes processing for the purposes of fraud prevention) | Customers will be asked to provide informed consent before their data is processed for the purposes of applying for finance | Finance will be arranged on request through V12 Retail Finance Limited. Customer data will also be shared with SagePay and PayPal | 6 years following expiry of the finance agreement |
| To process credit / debit card payments | To meet the requirements of contract law | Wheelies uses Mastercard, Visa, American Express and all other major credit / debit card companies and payment systems | We do not retain credit / debit card data |
| To enable you to set up an online account | This is deemed legitimate as it is in customers’ interest to set up an online account (if they choose) as this will provide a quicker, smoother experience, and enable them to easily manage their communication preferences | By setting up an online account, customers’ details will be captured by UKFast who administers this website on our behalf. The data will also be held by Planning-Inc who supports our customer database | 6 years from the end of the final transaction or end of the corresponding warranty period |
| To organise product returns and collections via Asdatoyou or CollectPlus | To meet the requirements of contract law | Information will be shared with contributing partners as necessary to facilitate product returns / collections | 6 years from the end of the final transaction or end of the corresponding warranty period |
| To provide customer services support by telephone, email or letter: this includes the recording of telephone conversations for monitoring and quality purposes | This is deemed legitimate as it is in customers’ interest that we can access their data in order to resolve any queries, questions, concerns or complaints | Customer services data will be recorded on our internal system, but this will be shared with Planning-Inc who supports our customer database | 6 years from the end of the final transaction or end of the corresponding warranty period |
| To enable you to live chat with customer services teams: this includes the recording of live chat conversations for monitoring and quality purposes | This is deemed legitimate as it is in customers’ interest to resolve any queries, questions, concerns or complaints that they may have | Live2Support who provides the live chat function on our website | 6 years from the end of the final transaction or end of the corresponding warranty period |
| To communicate with you via email, SMS text or telephone in respect of a product recall or other safety information about a purchase which you have made from us | This is deemed legitimate as it is in customers’ interest to be alerted about any safety issues which may affect a product which they have purchased
Depending upon the nature of the recall / safety information, this may also help protect the vital interests of the customer concerned or another person |
Customer details will be held within the UKFast system, and shared with Planning-Inc who supports our customer database. Emails will be sent by Mandrill | 6 years from the end of the final transaction or end of the corresponding warranty period |
| To contact a customer regarding services they have negotiated but not yet taken up (for example, unspent insurance iVouchers) | This is deemed legitimate, as it is in customers’ interest to remind them about services which they specifically requested but have not yet used | Customer details will be held within the UKFast system, and shared with Planning-Inc who supports our customer database. Emails will be sent by MailChimp and/or JIT-BIT | 6 months after the initial offer has been made |
None of the data that we collect, process or store about you is transferred outside the European Economic Area (EEA). This includes information that is exchanged with any third party organisation as described in section 3 of this Privacy Statement.
Under the terms of data protection legislation, you have the following rights as a result of using this website:
This Privacy Statement, together with our Cookies Policy, fulfils our obligation to tell you about the ways in which we use your information as a result of you using this website.
You have the right to ask us, in writing, for a copy of any personal data that we hold about you. This is known as a “Subject Access Request”. Except in exceptional circumstances (which we would discuss and agree with you in advance), you can obtain this information at no cost. We will send you a copy of the information within 30 days of your request.
To make a Subject Access Request, please write to our Data Protection Officer at Wheelies, Icknield Street Drive, Washford West, Redditch B98 0DE.
If any of the information that we hold about you is inaccurate, you can either:
From 25 May 2018, you can ask that we erase all personal information that we hold about you. Where it is appropriate that we comply, your request will be fully actioned within 30 days. For further information, please contact our Data Protection Officer at dataprotectionofficer@wheelies.co.uk.
You have the right to object to:
In some circumstances (i.e. consent to marketing communications), you can exercise your objection by updating your preferences within the “My Account” section of this website. For all other circumstances, you can contact our Data Protection Officer at dataprotectionofficer@wheelies.co.uk. Please note that you can also exercise your right to object to our use of cookies by following the guidance in section 4 of our Cookies Policy here.
If you wish us to restrict the use of your data because (i) you think it is inaccurate but this will take time to validate, (ii) you believe our data processing is unlawful but you do not want your data erased, (iii) you want us to retain your data in order to establish, exercise or defend a legal claim, or (iv) you wish to object to the processing of your data, but we have yet to determine whether this is appropriate, please contact our Data Protection Officer at dataprotectionofficer@wheelies.co.uk.
If you would like us to move, copy or transfer the data that we hold about you to another organisation, please contact our Data Protection Officer at dataprotectionofficer@wheelies.co.uk. Please be advised that this only applies to certain data which has been submitted by you electronically for specific purposes only. Our Data Protection Officer can provide further advice.
We do not use automated decision-making processes in relation to any information collected via this website.
At Wheelies, we maintain a comprehensive data management work programme, which includes processes for ensuring that data protection is a key consideration of all new and existing IT systems that hold customers’ personal data. Where any concerns, risks or issues are identified, we conduct relevant impact assessments in order to determine any actions that are necessary to ensure optimum privacy.
We also maintain an active information security work programme which seeks to protect the availability, confidentiality and integrity of all physical and information assets. Specifically, this helps us to:
We recognise that the security of data and transactions on this website is of primary importance. We therefore ensure that all connections to secure parts of the website (such as when you login) are encrypted and authenticated using strong protocols, key exchanges and ciphers.
Geo-location tracking, which shows us where you are in the UK, is not used on this website.
Every effort is made to ensure that the information provided on this website, and in this Privacy Statement, is accurate and up-to-date, but no legal responsibility is accepted for any errors or omissions contained herein.
We cannot accept liability for the use made by you of the information on this website or in this Privacy Statement, nor do we warrant that the supply of the information will be uninterrupted. All material accessed or downloaded from this website is obtained at your own risk. It is your responsibility to use appropriate anti-virus software.
This Privacy Statement applies solely to the data collected by us, and therefore does not also apply to data collected by third party websites and services that are not under our control. Furthermore, we cannot be held responsible for the Privacy Statements on third party websites, and we advise users to read these carefully before registering any personal data.
We are committed to providing a website in which content is accessible to everyone. We therefore update our website regularly in order to make it as adaptable as possible.
For example, users can control the text size of each page within their browser. On a PC, holding the “Ctrl” key while pressing the “+” (plus) key will increase text size, and holding the “Ctrl” key while pressing the “-“ (minus) key will decrease the text size.
Questions and comments regarding this Privacy Statement are welcomed, and should be sent to our Data Protection Officer at dataprotectionofficer@wheelies.co.uk.
You can also contact our Data Protection Officer if you have any concerns or complaints about the ways in which your personal data has been handled as a result of you using this website.
Alternatively, you have the right to lodge a complaint with the Information Commissioner’s Office who may be contacted at Wycliffe House, Water Lane, Wilmslow SK9 5AF or https://ico.org.uk.
When you visit this website, it will store or retrieve information on your browser, mostly in the form of “cookies”. These “cookies” are very small text files that may be downloaded to your computer or mobile device.
The information is used mostly in order to make this site work as you would expect. The information does not usually identify you directly, but it can give you a more personalised web experience.
Because we respect your right to privacy, you can choose not to allow some cookies. However, please be advised that blocking some types of cookies may impact your experience of this site and the services that we are able to offer.
No. Cookies cannot harm your computer and cannot carry viruses. Cookies are intended to enhance your experience of a website, rather than obstruct it.
To learn more about cookies, including how to manage them and how they affect your online activities, please visit www.aboutcookies.org or www.allaboutcookies.org. You can also learn how to control cookies on different browsers at www.aboutcookies.org/how-to-control-cookies/, or if you want to know how to delete cookies, visit www.aboutcookies.org/how-to-delete-cookies/.
To opt out of being tracked by Google Analytics across all websites, you can visit https://tools.google.com/dlpage/gaoptout.
The Internet Advertising Bureau website (Your Online Choices) which you can visit at www.youronlinechoices.com/uk/ allows you to install opt-out cookies across different advertising networks.
New technologies such as Mozilla's Do Not Track (www.mozilla.org/en-GB/firefox/dnt/) allow you to tell websites not to track you.
It is noted however that blocking cookies may, on occasion, reduce the functionality of a website or prevent access, depending on the browser options which are selected.
