Customer Info


About Us

Who we are

Wheelies team

Wheelies are the UK’s largest provider of insurance replacement bikes, working on behalf of major insurance providers including Aviva, Direct Line and LV. Our expertly trained and friendly staff are on hand to guide our customers through the validation & replacement process, helping them to choose the right bikes and cycling equipment to settle their insurance claim and get back out on their bike as swiftly as possible.

To ensure our customers receive the best possible replacement bike(s), we have continually invested in our validation services to build a system which is comprehensive and accurate. Our database holds details of more than 48,000 cycle models sold in the UK since the 1980s.

At Wheelies, we stock one of the largest online ranges of cycling products in the UK, with over 25,000 makes and models available from 200 of the biggest and best brands in cycling, including Specialized, Giant, Scott, Cannondale, Bianchi, Altura, Endura, Mondraker, Cube, Lapierre, Kona, Orbea and many more.

We are fortunate to be surrounded by the glorious South Wales landscape with some of the best cycling locations in the world, from mountain biking in the forest parks, to road cycling through the Brecon Beacons and the relaxing routes of the Welsh National Cycling Network.

What we do

The Wheelies Team

Wheelies are committed to providing its customers with the best possible experience when it comes to getting back out on your bike after an insurance claim. Our bike specialists are friendly and approachable, and can help with any aspect of replacing your bike, from size to style and more.

Our validation process uses the details of the bike(s) you had stolen/damaged to ensure the replacement(s) you receive are of a matching quality and performance. To give you complete control over your claim, you will receive an insurance settlement voucher which you are free to spend on anything you like on our website.

On top of your insurance settlement voucher, you can take advantage of our 0% Finance options to spread out the cost if you wish to upgrade your bike(s) and cycling accessories, or purchase additional bike(s) and accessories at the same time as your claim.

We are also a provider of bikes using the Halfords Cycle To Work scheme. Read more about how to apply for a bike using the Cycle to Work Scheme from Halfords.

Our History

Wheelies Uplands bike shop

The Wheelies brand has evolved significantly since our early days as a cycle shop in the Swansea Uplands back in 1982, when Mike Jones and Keith Jones wanted to share their passion for the latest craze in sports – mountain biking.

Throughout the 90’s Wheelies grew rapidly as a mail order catalogue business with our product ranges expanding to cover all cycling disciplines, from road bikes to mountain bikes, cyclocross to BMX. In 1992 the Wheelies cycle validation & Bike Replacement division was established in response to high demand from major insurance providers in the UK.

Connect with Us

Cycling is not just our job, it’s our lifestyle – and we love to share our passion! We’re a sociable bunch and would love you to connect with us on:

Facebook | Twitter | Instagram | YouTube | Google+ | Pinterest

You can call us on 01792 58 3000, or you can also talk to us through our Live Help chat service. We’ll be happy to help answer any questions you have; from sizing advice to product specifications and availability.

Proud of our People

Personal development is very much part and parcel of the company. Here at Wheelies we are committed to training and development for all our staff, independently recognised and verified by our Positive Action Award, Investors in People accreditation and by winning 2015 SME Employer of the Year at the Inspire! Awards.

Wheelies is a recognised centre of excellence for training and development of our cycle technicians under the Cytech NVQ training scheme, and we have held international ISO 9001 certification since 2002, ensuring every single bike is built to the utmost standards of quality.