Customer Info


About Us


The Wheelies brand has evolved significantly since our humble beginnings as a cycle shop in the Swansea Uplands back in 1982, when Mike Jones and Keith Jones wanted to share their passion for the latest craze in sports – mountain biking. We are incredibly fortunate to be surrounded by the glorious South Wales landscape with some of the best cycling locations in the world, from mountain biking in the forest parks, to road cycling through the Brecon Beacons and the relaxing routes of the Welsh National Cycling Network.

Throughout the 90’s Wheelies grew rapidly as a mail order catalogue business with our product ranges expanding to cover all cycling disciplines, from road bikes to mountain bikes, cyclocross to BMX. Our online retail outlet stocks one of the largest ranges of cycling products of any retailer in the UK, with almost 20,000 makes and models available from the biggest and best brands in cycling, including Specialized, Giant, Scott, Bianchi, Altura, Endura, Polaris and many many more.

Our promise

Our commitment to providing our customers the best possible shopping experience at the lowest prices has always been the same, right from the start as an over-the-counter bike shop. We recognise the importance of familiarity and long-standing service. That’s why not only do we offer to match our competitors prices, it’s why our original Wheelies Uplands shop in Swansea continues to thrive alongside Wheelies.co.uk over a quarter of a century later.

Connect with us

Cycling is not just our job, it’s our lifestyle. We’re a sociable bunch who like to chat – connect with us on Facebook, Twitter, Instagram, YouTube, Google+ or Pinterest, or you can call us on 0330 100 2481. You can also talk to us through our LIVE HELP chat service. We’re passionate about bikes and we’ll be happy to help answer any questions you have; from sizing advice to product specifications and availability.

Proud of our people

Personal development is very much part and parcel of the company. Here at Wheelies we have a proven commitment to training and development for all our staff, independently recognised and verified by our Positive Action Award, Investors in People accreditation and by winning 2015 SME Employer of the Year at the Inspire! Awards.

Wheelies is a recognised centre of excellence for training and development of our cycle technicians under the Cytech NVQ training scheme, and we have held international ISO9001 certification since 2002, ensuring every single bike is built to the utmost standards of quality.