Customer Info


About Us


Wheelies Uplands bike shop

The Wheelies brand has evolved significantly since our early days as a cycle shop in the Swansea Uplands back in 1982, when Mike Jones and Keith Jones wanted to share their passion for the latest craze in sports – mountain biking.

Throughout the 90’s Wheelies grew rapidly as a mail order catalogue business with our product ranges expanding to cover all cycling disciplines, from road bikes to mountain bikes, cyclocross to BMX. In 1992, Wheelies Bike Replacement was established in response to high demand from major insurance providers in the UK.

Wheelies Bike Replacement is the number one provider of insurance replacement bikes in the UK. Acting on behalf of your insurance provider, our expertly trained staff aim to ensure your bike replacement claim is processed as quickly and efficiently as possible

The Wheelies online retail outlet stocks the largest range of cycling products of any retailer in the UK, with over 25,000 makes and models available from 200 of the biggest and best brands in cycling, including Specialized, Giant, Scott, Cannondale, Bianchi, Altura, Endura, Mondraker, Cube, Lapierre, Kona, Orbea and many more.

We are incredibly fortunate to be surrounded by the glorious South Wales landscape with some of the best cycling locations in the world, from mountain biking in the forest parks, to road cycling through the Brecon Beacons and the relaxing routes of the Welsh National Cycling Network.

Our Promise

The Wheelies Team

Our commitment to providing our customers with the best possible shopping experience at the lowest prices has always been the same, right from the start as an over-the-counter bike shop. We recognise the importance of trust and long-standing service.

That’s not the only reason why we offer to match our competitors prices, it’s also why our original Wheelies Uplands shop in Swansea continues to thrive alongside Wheelies.co.uk over a quarter of a century later.

Connect with Us

Cycling is not just our job, it’s our lifestyle – and we love to share our passion! We’re a sociable bunch and would love you to connect with us on:

Facebook | Twitter | Instagram | YouTube | Google+ | Pinterest

You can call us on 01792 58 3000, or you can also talk to us through our Live Help chat service. We’ll be happy to help answer any questions you have; from sizing advice to product specifications and availability.

Proud of our People

Personal development is very much part and parcel of the company. Here at Wheelies we are committed to training and development for all our staff, independently recognised and verified by our Positive Action Award, Investors in People accreditation and by winning 2015 SME Employer of the Year at the Inspire! Awards.

Wheelies is a recognised centre of excellence for training and development of our cycle technicians under the Cytech NVQ training scheme, and we have held international ISO 9001 certification since 2002, ensuring every single bike is built to the utmost standards of quality.