If there were a poll taken to vote for the greatest road sprinter of all time, we'd put our entire stack of chips on Mark Cavendish. While there have been many flashy, stylish sprinters over the years, Cavendish is simply the complete package. We would say that even if he didn't wear DeFeet. Cavendish has in fact worn DeFeet for nearly his entire pro career. We were thrilled to discover in an interview with him that he even wore DeFeet growing up as a young rider. As impressive as he is on the bike, we really enjoy Cavendish off the bike. Is it possible for such an athlete to be as confident as he is, while retaining a humble and caring side for others and the roots of his sport? It is in the case of Mark Cavendish.

2014 is a milestone year for Cavendish as he launches his CVNDSH brand. With CVNDSH, Mark will showcase brands that he has learned over time share his values. These are brands that earn their place by upholding the same standards of quality and performance that Cavendish has displayed in his cycling. DeFeet is proud to have been hand picked by Cavendish to craft products bearing the CVNDSH logo.

One such model is the CVNDSH 'Mark Cavendish' Signature Aireator™ sock. This is a custom sock with a winning heritage and the first sock with the Aireator™ wide-open mesh weave instep. Featuring a custom 4.5 inch Hi-Top cuff with DeFeets 'original air-flow design', this is THE sock that kicked off the air-flow rage. The CVNDSH Aireator™ is the leader in lightweight, durability, moisture wicking, and air permeability.