Online retailer of bikes and bike accessories, all major brands/models in stock.
Wheelies has come a long way since it’s humble beginnings as a Swansea based bike shop in 1982.
Wheelies has grown into a major online retailer of bikes and
bike accessories. Wheelies is the UK’s largest
insurance replacement provider for the cycling industry.
Bike Replacement is the Insurance Replacement Department of Wheelies
and was established to replace bicycles on behalf of insurance companies nationwide.
We are proud of our people
We are Proud of our people. Wheelies has a proven commitment to training and development for all our staff, independently
recognised and verified by our Investors in People accreditation.
Personal development is very much part and parcel of the company culture and all Wheelies employees receive the full support of the organisation
to pursue vocational training courses which the company and the individual considers will assist in developing their chosen areas of speciality and key skills.
Wheelies are very proud to have become one of only three UK centres of excellence for training and development
of cycle technicians under the Cytech NVQ training scheme
and in October 2002 the company was accredited with internationally recognised
We are a social bunch who like to chat! Connect with us on Facebook,
or even email or phone. We will be happy to help in any way we can.
We're very fortunate to be based in South Wales, an area of outstanding natural beauty and home to many of the
UK’s best mountain bike trails. Our HQ is on the outskirts
of Swansea allowing easy access for our delivery trucks and vans.
1. We are committed to supplying the comprehensive range of top quality cycling products
We stock thousands of products from hundreds of manufacturers. We work closely with our suppliers to ensure
we stock the very best that the cycling industry has to offer.
2. We are committed to supplying those cycling products at great value prices
Our buying power and excellent relationship with suppliers means we are able to pass on significant discounts
via our online store. Also, customers of any of our insurance partners qualify for further discounts on most stock.
3. We are committed to providing the highest levels of customer service
We have a dedicated customer service team in our Swansea head office and employ trained Cytech mechanics to ensure your cycle is built
to British Standard BS6102.
We offer free delivery on all products and an extended warranty service in most cases.
Wheelies Direct Ltd are proud to have achieved the Investors in People Award,
Positive Action Award (the Two Ticks symbol) and the highly coveted
ISO 9001 Award.